About Us





sex is for everybody


Dallas Novelty, America's Adult Toy Store was launched in 2003 by Nick Mahler. A pure entrepreneur at heart, Mahler had started a number of other different businesses before venturing into the world of Pleasure Products. From a door greeter at Walmart to breeding Basset Hounds, over the course of Mahler’s life, he always had the entrepreneurial spirit to pave his own way. Sadly, Nick Mahler, our brother, our husband, our friend passed away. 

nick-mahler.jpgSince Dallas Novelty’s inception, it has grown into a mega site for pleasure products offering over 17,000 items and has a strong following that rivals some of the largest online adult retailers.

Sex & Disability are 2 things that most people don't think twice about because it doesn't affect them personally but we think this is one of the most important topics that needs discussed. Our customers might be a 70 year old grandmother who finally wore her old school "back massager" out or it could be a 32 year old Military Veteran who was injured while in the sandbox looking for a way to please their lover.

Sex Toys For Everyone

Dallas Novelty is here to help you find something that will bring that little twinkle back to her eye or that extra pep wheeling his wheelchair after an intimate morning rendezvous. There are options in every price range to fit a variety of requirements from flexible bullets to supercharged Magic Wands.

The site has been consistently nominated year after year by Industry Award shows for their success in the E-Commerce field in selling sex toys and other adult products.

“I am so humbled that XBIZ and AVN, the 2 top adult business publications, have recognized us for our hard work and dedication to offering the best pleasure products available and the best service,” Mahler claimed. “We aren’t just some site that puts up a data feed and has someone drop ship for us. Every product that we offer is handpicked and we enter all the info and descriptions ourselves. In addition, we offer a lot of smaller specialty items that do not sell through distributors so our customers can find that special item that may not be available on other sites.”

Sex Toys Shipped Fast & Discreetly

Our state of the art warehousing system has everything ready to ship directly to you. You will get your package fast and always discreet. We offer unmatched customer service with a toll free customer service phone line, quick email response and the fastest shipping in the industry.

 An Online Sex Toy Retailer For Everyone

To find the right sex toys or vibrators for you, please take a look at our newest products below:

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